Angel on one shoulder, Devil on the other

“This is great news from a user privacy perspective, as it means that two of the world’s biggest tech companies are protecting search data. However, it means that it is becoming near impossible for websites to accurately measure their search traffic, which removes a key business analytics tool. — David Moth reporting for econsultancy.com

Think this turn of events is good or bad? May depend on which voice in your head wins.



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