July 08, 2018
They Always Hate the Logo
Noted in passing a few weeks back that Red Hat is engaged in an admirable act of corporate bravery. The software company, based in downtown Raleigh, is in the midst…
Author: David Rhoades
October 11, 2014
Just Words or Something More?
“I think values are really, really important, but I also think that too many values are just words.” — Lou Gerstner, former CEO for IBM Gerstner’s thoughts in McKinsey Quarterly stuck…
October 02, 2014
The Simplest Thing for the Real Thing
“To see your name on a big brand, it makes it personal” — Ricardo El Torro, 22 year old Coke fan Can it really be this simple to lift sales?…
September 29, 2014
Social Media Influence Waning Among Shoppers, Says Capgemini
“There is definitely a question mark over where and how social media fits into, or adds real value in, the shopper journey,” — Brian Girouard, a Capgemini vice president Ruh…
September 27, 2014
Houston, We Have a Problem
Only one-third gave marketing a “passing grade” on lead quality, with even fewer (27.8%) giving that grade for lead quantity. The quintessential sales/marketing divide – you see stories and research…
