October 11, 2014
Just Words or Something More?
“I think values are really, really important, but I also think that too many values are just words.” — Lou Gerstner, former CEO for IBM Gerstner’s thoughts in McKinsey Quarterly stuck…
Posts filed under branding
October 02, 2014
The Simplest Thing for the Real Thing
“To see your name on a big brand, it makes it personal” — Ricardo El Torro, 22 year old Coke fan Can it really be this simple to lift sales?…
February 08, 2014
But Will the Dogs Eat It?
“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…
February 01, 2014
Why Corporate Social Media is Tough to Pull Off
“Volkswagen has set up a studio in Los Angeles to create quick, catchy video responses. Once a video is shot, it’ll be sent to Volkswagen’s lawyers for approval and within…
December 30, 2013
I buy this
“People don’t buy what you do, they buy why you do it.” — Simon Sinek Thinking about branding, Sinek’s angle resonates with me. In that definition of branding I use……
davidrtp.com 