October 11, 2014
Just Words or Something More?
“I think values are really, really important, but I also think that too many values are just words.” — Lou Gerstner, former CEO for IBM Gerstner’s thoughts in McKinsey Quarterly stuck…
Month: October 2014
October 02, 2014
The Simplest Thing for the Real Thing
“To see your name on a big brand, it makes it personal” — Ricardo El Torro, 22 year old Coke fan Can it really be this simple to lift sales?…
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