February 08, 2014
But Will the Dogs Eat It?
“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…
Month: February 2014
February 02, 2014
Welcome Trend if True
“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand. I’m predicting…
February 01, 2014
Why Corporate Social Media is Tough to Pull Off
“Volkswagen has set up a studio in Los Angeles to create quick, catchy video responses. Once a video is shot, it’ll be sent to Volkswagen’s lawyers for approval and within…
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