Welcome Trend if True

“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand. I’m predicting a stronger Super Bowl than last year.” — Kelly O’Keefe, professor of brand strategy at Virginia Commonwealth University

Also from the story where O’Keefe is quoted:

“Overall, marketers are doing a better job getting their branding message across — while still entertaining — than previous years when a cheap joke or gag ruled supreme”

Kickoff is coming up pretty soon.  Let’s see how our ad warriors do…


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