But Will the Dogs Eat It?

“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…

Welcome Trend if True

“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand. I’m predicting…

Marketing is about Values

“Marketing is about values.” — Steve Jobs And branding, when it’s really done well, doesn’t talk about the product at all.   There are a lot of definitions for branding…