July 08, 2018
They Always Hate the Logo
Noted in passing a few weeks back that Red Hat is engaged in an admirable act of corporate bravery. The software company, based in downtown Raleigh, is in the midst…
All posts in: Branding
February 08, 2014
But Will the Dogs Eat It?
“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…
February 02, 2014
Welcome Trend if True
“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand. I’m predicting…
January 25, 2014
Brand Architectures on the Brain
Stumbled across news of a new logo and identity system for AMUE by Graphéine. Contains a brand architecture chart… Hat tip for the pointer to @ucllc
June 30, 2013
The Corporate States of America
Writer, artist and photographer Steve Lovelace has cooked up a map of the U.S. highlighting the most famous brand from each of the 50 states (click the map image above…
davidrtp.com 