October 02, 2014
The Simplest Thing for the Real Thing
“To see your name on a big brand, it makes it personal” — Ricardo El Torro, 22 year old Coke fan Can it really be this simple to lift sales?…
Author: David Rhoades
September 29, 2014
Social Media Influence Waning Among Shoppers, Says Capgemini
“There is definitely a question mark over where and how social media fits into, or adds real value in, the shopper journey,” — Brian Girouard, a Capgemini vice president Ruh…
September 27, 2014
Houston, We Have a Problem
Only one-third gave marketing a “passing grade” on lead quality, with even fewer (27.8%) giving that grade for lead quantity. The quintessential sales/marketing divide – you see stories and research…
June 22, 2014
When to Take My Name Off the Door
“When you lose that restless feeling that nothing you do is ever quite good enough” — Leo Burnett Guess I shouldn’t feel bad anymore, when this nagging feeling crops up…
March 15, 2014
Advertising as a Search for Meaning
“And if you can’t live with contradiction, get out of town, right?” — Milton Glaser Renowned graphic designer Milton Glaser, who had a big hand in designing the look of…
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