September 27, 2014
Houston, We Have a Problem
Only one-third gave marketing a “passing grade” on lead quality, with even fewer (27.8%) giving that grade for lead quantity. The quintessential sales/marketing divide – you see stories and research…
Author: David Rhoades
June 22, 2014
When to Take My Name Off the Door
“When you lose that restless feeling that nothing you do is ever quite good enough” — Leo Burnett Guess I shouldn’t feel bad anymore, when this nagging feeling crops up…
March 15, 2014
Advertising as a Search for Meaning
“And if you can’t live with contradiction, get out of town, right?” — Milton Glaser Renowned graphic designer Milton Glaser, who had a big hand in designing the look of…
March 09, 2014
Snow and Alligators – The Future of Long Form?
The future of storytelling on the web – particularly long form storytelling – is itself a story worth watching. William Browning’s story on hunting alligators over at SBNation was favorably mentioned…
February 08, 2014
But Will the Dogs Eat It?
“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…
