Social Media Influence Waning Among Shoppers, Says Capgemini

“There is definitely a question mark over where and how social media fits into, or adds real value in, the shopper journey,” — Brian Girouard, a Capgemini vice president

Ruh roh — think social media is losing its shine?

Take a gander at the short post over at the Wall Street Journal for more.

If so, wonder what the next shiny new object is going to be?



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