Social Media Influence Waning Among Shoppers, Says Capgemini
“There is definitely a question mark over where and how social media fits into, or adds real value in, the shopper journey,” — Brian Girouard, a Capgemini vice president
Ruh roh — think social media is losing its shine?
Take a gander at the short post over at the Wall Street Journal for more.
If so, wonder what the next shiny new object is going to be?