Houston, We Have a Problem

Only one-third gave marketing a “passing grade” on lead quality, with even fewer (27.8%) giving that grade for lead quantity. The quintessential sales/marketing divide – you see stories and research…

But Will the Dogs Eat It?

“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…