February 02, 2014
Welcome Trend if True
“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand. I’m predicting…
February 01, 2014
Why Corporate Social Media is Tough to Pull Off
“Volkswagen has set up a studio in Los Angeles to create quick, catchy video responses. Once a video is shot, it’ll be sent to Volkswagen’s lawyers for approval and within…
January 25, 2014
Brand Architectures on the Brain
Stumbled across news of a new logo and identity system for AMUE by Graphéine. Contains a brand architecture chart… Hat tip for the pointer to @ucllc
January 18, 2014
So, How’s Your CRM System Implementation Going?
“Plus, sharing isn’t exactly part of the sharp-elbowed culture of investment banking, where bonuses can turn on who receives credit for deals within a bank. Some bankers want to keep…
January 02, 2014
Thoughts About Working with a Remote Team
Interesting perspective from a company called It Collective in a post from author Emily Wilder over at 37 Signals.
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