“The Disney theme parks and their many cast members make a clear distinction between being onstage and offstage. In Disney-speak, cast members are onstage whenever they are in the public areas of…
“I think values are really, really important, but I also think that too many values are just words.” — Lou Gerstner, former CEO for IBM Gerstner’s thoughts in McKinsey Quarterly stuck…
“To see your name on a big brand, it makes it personal” — Ricardo El Torro, 22 year old Coke fan Can it really be this simple to lift sales?…
“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…
“Volkswagen has set up a studio in Los Angeles to create quick, catchy video responses. Once a video is shot, it’ll be sent to Volkswagen’s lawyers for approval and within…
davidrtp.com 