But Will the Dogs Eat It?

“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…

I buy this

“People don’t buy what you do, they buy why you do it.” — Simon Sinek Thinking about branding, Sinek’s angle resonates with me. In that definition of branding I use……