All posts in: Branding

July 08, 2018

They Always Hate the Logo

Noted in passing a few weeks back that Red Hat is engaged in an admirable act of corporate bravery. The software company, based in downtown Raleigh, is in the midst…
February 08, 2014

But Will the Dogs Eat It?

“There is no doubt, says the report, that likable ads win popularity contests. However, for two years in a row, Communicus study results indicate that having a likable ad can…
February 02, 2014

Welcome Trend if True

“This year there’s much more focus on brand personality: the spot has to be both interesting and funny and link back to the core assets of the brand. I’m predicting…